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Irene Dong

Irene Dong is a graduate of Ho Chi Minh City University of Foreign Languages and Information Technology with a major in international relations, specialising in public relations, communications, and media. She has a passion for fashion, food, sustainability, and languages.

From the author

E-commerce platform Lilla by Sociolla goes offline

The store offers more than 1000 products for moms and babies.

Fashion label GentleWoman opens its first flagship store at Siam Square

GentleWoman now operates 15 boutiques in Bangkok and collaborates with Thai fashion houses and creatives.

Digital payments now account for 73 per cent of online purchases in China

The Chinese e-commerce market is anticipated to grow by 10.5 per cent this year to reach US$2.3 trillion.

Ecostore launches first store in Vietnam

The store has an in-store refillery where consumers can bring their own packaging to refill with Ecostore products.

6ixty8ight accelerates Southeast Asian expansion with Vietnam debut

The Chinese brand has signed a five-year franchise deal with Thai Tuan Group.

Jo Malone London enters Vietnam

The brick-and-mortar store is located at Diamond Plaza and is designed with a warm colour tone and flowers throughout.

LFC opens first flagship store in Malaysia

The LFC Malaysia store replicates Liverpool's retail spaces and has its own Champions Wall to bring Anfield closer.

Popeyes to return to South Korea

The chain opened more than 200 stores in the country before going into hiatus in 2020.

Central Group unveils Lamarr luxury department store planned for Vienna

The department store is located on Mariahilfer Street boulevard and and spans eight floors with 20,000sqm.

6ixty8ight launches first Philippines store

The company said the physical launch will be followed by a store and e-commerce rollout in the next five years.