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Jason Pallant and Beatrice Romano

Dr Jason Pallant is a marketing lecturer at Swinburne University of Technology, and co-host of the Shopology podcast. Beatrice Romano is a PhD candidate at Swinburne University of Technology, studying the impact of augmented reality on customer experience in retail.

From the author

Technology

Analysis: The augmented reality check

Since the pandemic, retailers have begun experimenting with AR. But is it really all that it's cracked up to be?
Jason Pallant and Beatrice Romano
Dec 1, 2020