Free Subscription

  • Access 15 free news articles each month


Try one month for $4
  • Unlimited access to news,insights and opinions
  • Quarterly and weekly magazines
  • Independent research reports and forecasts
  • Quarterly webinars with industry experts
  • Q&A with retail leaders
  • Career advice
  • 10% discount on events

Jason Pallant and Beatrice Romano

Dr Jason Pallant is a marketing lecturer at Swinburne University of Technology, and co-host of the Shopology podcast. Beatrice Romano is a PhD candidate at Swinburne University of Technology, studying the impact of augmented reality on customer experience in retail.

From the author

Analysis: How different consumers really perceive AR

Technologies can have a lot of benefits for retailers. They can enhance, augment, automate, optimise, and even redefine ...

Analysis: The augmented reality check

Since the pandemic, retailers have begun experimenting with AR. But is it really all that it's cracked up to be?