Jason Pallant and Beatrice Romano, Author at Inside Retail

Jason Pallant and Beatrice Romano

Dr Jason Pallant is a marketing lecturer at Swinburne University of Technology, and co-host of the Shopology podcast. Beatrice Romano is a PhD candidate at Swinburne University of Technology, studying the impact of augmented reality on customer experience in retail.

Professional

Store tech

Analysis: How different consumers really perceive AR

Technologies can have a lot of benefits for retailers. They can enhance, augment, automate, optimise, and even redefine ...

Jason Pallant and Beatrice Romano

Apr 19, 2022

Professional

Technology

Analysis: The augmented reality check

Since the pandemic, retailers have begun experimenting with AR. But is it really all that it's cracked up to be?

Jason Pallant and Beatrice Romano

Dec 1, 2020