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Jason Pallant and Beatrice Romano

Dr Jason Pallant is a marketing lecturer at Swinburne University of Technology, and co-host of the Shopology podcast. Beatrice Romano is a PhD candidate at Swinburne University of Technology, studying the impact of augmented reality on customer experience in retail.

From the author

Analysis: The augmented reality check

Since the pandemic, retailers have begun experimenting with AR. But is it really all that it's cracked up to be?