From the author
The direct-to-consumer shift: Here’s how brands can capitalise on the boom
With a strong upswing in direct-to-consumer sales, how can retailers secure their slice of the pie?
The pros of going personal: Here’s what brands can learn from Amazon
The personalised data-driven model used so successfully by Amazon offers insight into how data can be used by omnichanne...
How pharmacies are tapping into personalistion tech
Grocery retailers have certainly been the pioneers of mass personalisation in the omnichannel retail world. Next up is p...
How FMCG brands can capitalise on the DTC boom
With a strong upswing in direct-to-consumer sales, how can FMCG companies secure their slice of the pie?
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