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How pharmacies are tapping into personalistion tech

Grocery retailers have certainly been the pioneers of mass personalisation in the omnichannel retail world. Next, with the greatest potential to benefit from personalisation in my view, will be pharmacy retail. In this article I explain why and look at three big opportunities for pharmacy in the years ahead. So, why pharmacy? If a pharmacy retailer helps me improve my health and quality of life, the value they deliver to me is, I would argue, unparalleled. As a starting point, therefore, the cus