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Phoebe Netto

Phoebe Netto is the founder of Pure Public Relations, a PR firm for SMEs and not-for-profits, that focuses on outcomes, not output.

From the author

Image of mountain climbing
Marketing

Patagonia’s secret political messaging: Clever stunt or bad PR move?

Recently, Patagonia caused a stir after someone spotted a political message hidden on one of its labels. But is all publ...
A woman in a grocery store with a face mask pushing a trolley.
Customer

Got a case of Covid in your store? Here’s what to do

When a Covid-19 case hits a retailer, it’s all too easy to go into panic mode and stick your head in the sand. You need ...
Communications strategy
Marketing

Here’s what a Covid Safe comms strategy looks like

Customers want to know what you’re doing about hygiene, product availability, staffing levels and opening hours: tell th...