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Phoebe Netto

Phoebe Netto is the founder of Pure Public Relations, a PR firm for SMEs and not-for-profits, that focuses on outcomes, not output.

From the author

The Harvey Norman saga is a warning about the impacts of cancel culture

If you’re looking for a clear example of how a retail brand should never act, look no further than the furniture and ele...

Opinion: Retailers, stop making charities all about you

As consumers' desire to support socially-conscious brands has grown, some retailers have jumped on the charity bandwagon...

‘Don’t put your eggs in one basket’ and other lessons from the Facebook ban

It's time to innovate and revisit your business' marketing strategy.
The Australian Aboriginal Flag

Australia Day: A marketer’s dream or a PR crisis waiting to happen?

Every year, in the lead up to the controversial public holiday, there’s much heated debate and painful discussion, parti...
Image of mountain climbing

Patagonia’s secret political messaging: Clever stunt or bad PR move?

Recently, Patagonia caused a stir after someone spotted a political message hidden on one of its labels. But is all publ...
A woman in a grocery store with a face mask pushing a trolley.

Got a case of Covid in your store? Here’s what to do

When a Covid-19 case hits a retailer, it’s all too easy to go into panic mode and stick your head in the sand. You need ...
Communications strategy

Here’s what a Covid Safe comms strategy looks like

Customers want to know what you’re doing about hygiene, product availability, staffing levels and opening hours: tell th...