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‘Don’t put your eggs in one basket’ and other lessons from the Facebook ban

When Facebook announced a complete ban on news pages in Australia last week, no-one could have predicted that retailers would be in the firing line. But sure enough, retailers, satirical sites, brand pages, not-for-profits, and public health sites have all been unceremoniously removed from the eyes of the Australian public. Facebook made the change so fast that it knocked over not just the key players, but the entire board. Australian online retailer Booktopia and furniture and homewares giant H