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Game on: How H&M is bringing fast fashion to the metaverse

Fast fashion brand H&M recently launched Loooptopia, a Roblox game focused on creating, trading and recycling digital fashion items. It’s the latest apparel company to set up a virtual environment on the platform where players can style their avatar and run or scoot around Loooptopia districts collecting tokens.  Loooptopia players can collect elements such as blank clothing items, colours and patterns to create new looks. Then complement fashion items with accessories, dance moves, m