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Marketing

Marketing Archives

Inside the ‘arms race’ of anti-Black Friday campaigns

How brands are following in the footsteps of REI and Patagonia to get consumers to buy less.
Gemma Chan

L’Oreal names Gemma Chan as its new brand ambassador

Gemma Chan has a new role - with a chance to build on her advocacy for inclusivity.

Opinion: Why marketers need to climb the right ladder

It seems obvious, but not all businesses align their initiatives with their actual goals. It doesn't make sense.

Puma signs pop star Dua Lipa as the face of its womenswear range

Puma has named global pop star Dua Lipa as its new brand ambassador, representing the face of its womenswear.

What this year’s Christmas ads reveal about the state of retail

Purpose, price, or party? Here's what retailers think will drive shoppers to spend this holiday season.

Opinion: Are you wasting time being a ‘woke’ brand?

There's not much point in brands being good corporate citizens if it doesn't make an impact to the bottom line.

Startup roundup: Marketing in the time of Covid-19

Three startups tell us how Covid-19 has impacted their marketing style.

How to measure ROI on social media

Here are the metrics you need to determine how much you're getting out of your social media campaigns.

How TikTok got this retailer out of a sticky situation

This confectionery retailer proves that sometimes it pays to throw out the rulebook when it comes to social media.
Watson members

Watsons loyalty program reaches 100 million-member milestone

Health-and-beauty brand Watsons has recorded 100 million loyalty members in Asia, adding an average of 1 million new mem...