Marketing
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Universal Standard: “We could be the most important brand in the world”
We chat with the US label's co-founder Alex Waldman about how it's challenging society's views of women's bodies and how...
Why it’s time retailers finally pay attention to older customers
Retailers would be wise to engage the growing number of older consumers who have embraced e-commerce in recent months.
Opinion: Why brands need to let their halos shine
With the boost in e-commerce and with the return to physical retail, it’s time for brands to turn their halos on.
Cancel culture: you can run, but you can’t hide
Perhaps the only word more frightening than Covid-19, is the word “cancelled”, but there are ways to claw your brand bac...
Opinion: Are we spending too much on marketing tech?
Research has found that marketers are spending 29 per cent of their budget on martech. How did we get to this point?
Can Thankyou leverage the power of social to win over FMCG’s biggest players?
The social enterprise has a strong track record with social media campaigns, but will it be enough to get the brand thro...
Gong Li signs with Hisense
Hisense has appointed famous Chinese-born Singaporean actress Gong Li as its new global brand ambassador.
Giant Singapore cuts prices long term after store revamps
Giant supermarket stores in Singapore have launched a campaign reducing the price of hundreds of grocery products on a l...
Why offline advertising still matters
You may sell your products and services online – and indeed many more brands are doing so now – but successful retail br...
Here’s what a Covid Safe comms strategy looks like
Customers want to know what you’re doing about hygiene, product availability, staffing levels and opening hours: tell th...
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