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Marketing

Marketing Archives

Marketing

Universal Standard: “We could be the most important brand in the world”

We chat with the US label's co-founder Alex Waldman about how it's challenging society's views of women's bodies and how...
Omnichannel

Why it’s time retailers finally pay attention to older customers

Retailers would be wise to engage the growing number of older consumers who have embraced e-commerce in recent months.
a sunrise
Marketing

Opinion: Why brands need to let their halos shine

With the boost in e-commerce and with the return to physical retail, it’s time for brands to turn their halos on.
social media on laptop
Marketing

Cancel culture: you can run, but you can’t hide

Perhaps the only word more frightening than Covid-19, is the word “cancelled”, but there are ways to claw your brand bac...
illustration of people on a laptop
Marketing

Opinion: Are we spending too much on marketing tech?

Research has found that marketers are spending 29 per cent of their budget on martech. How did we get to this point?
Thankyou truck with global campaign messaging
Marketing

Can Thankyou leverage the power of social to win over FMCG’s biggest players?

The social enterprise has a strong track record with social media campaigns, but will it be enough to get the brand thro...
Gong Li

Gong Li signs with Hisense

Hisense has appointed famous Chinese-born Singaporean actress Gong Li as its new global brand ambassador.
Giant store Singapore

Giant Singapore cuts prices long term after store revamps

Giant supermarket stores in Singapore have launched a campaign reducing the price of hundreds of grocery products on a l...
Marketing

Why offline advertising still matters

You may sell your products and services online – and indeed many more brands are doing so now – but successful retail br...
Communications strategy
Marketing

Here’s what a Covid Safe comms strategy looks like

Customers want to know what you’re doing about hygiene, product availability, staffing levels and opening hours: tell th...