How brands are following in the footsteps of REI and Patagonia to get consumers to buy less.
Gemma Chan has a new role - with a chance to build on her advocacy for inclusivity.
It seems obvious, but not all businesses align their initiatives with their actual goals. It doesn't make sense.
Puma has named global pop star Dua Lipa as its new brand ambassador, representing the face of its womenswear.
Purpose, price, or party? Here's what retailers think will drive shoppers to spend this holiday season.
There's not much point in brands being good corporate citizens if it doesn't make an impact to the bottom line.
Three startups tell us how Covid-19 has impacted their marketing style.
Health-and-beauty brand Watsons has recorded 100 million loyalty members in Asia, adding an average of 1 million new mem...