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Marketing

Marketing Archives

From Ralph Lauren to Patagonia: How to build an aspirational economy

Building an aspirational economy is all the more important in a world where economic, social and cultural influences mat...

“Mitre 10’ers care more”: Why Mitre 10 Australia is calling on DIYers

Australian hardware business Mitre 10 unveiled a new brand direction this week, putting out an open invitation to all Au...

Want fries with that? Why retailers need to re-think impulse categories

Once upon a time, when people visited McDonald’s, they commonly ordered a burger, perhaps a drink… and nothing else.

How an Aussie underwear brand got environmentalist Jane Goodall on board

Boody's new campaign is fronted by none other than Jane Goodall, the world-renowned environmentalist who conducted groun...

How Ox Street taps on influencer partnerships to grow its consumer fanbase

Influencer marketing has been on the rise in Southeast Asia due to many factors.

Opinion: Why it’s time to go boldly where retail has gone before

The great retail pioneers knew shopping was entertainment and created surprising experiences. Yet much of today’s retail...

Meet the new business platform aiming to be the LinkedIn of sustainability

Sustainable Choice is a digital platform where businesses can create a profile and share their sustainability targets, p...

Why some brands are letting customers opt out of Mother’s Day emails

Mother’s Day can be a difficult time for those who are estranged from a parent or child, grieving the death of a loved o...

Rising digital advertising costs are motivating retailers to build brand

The problem is that the amount of inventory available on digital platforms isn’t increasing at the same rate as demand.

Why loyalty programs should focus on providing value to customers

Many brands now offer loyalty programs to entice customers to shop with them more often and offer rewards. The good news...