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Marketing

Marketing Archives

Amorepacific refocuses on offline experiences to re-engage online shoppers

Amorepacific sees that to attract new customers while strengthening brand loyalty, the group needs to create synergy bet...

Modibodi teams up with Getty to reveal honest depiction of post-pregnancy life

Modibodi and Getty have launched a collection of over 1500 images that portray women in the 12 month post-birth period.

VIDEO: The marketing secrets behind Pupnaps, The Oodie and Calming Blanket

Adelaide friends and dog owners Jye de Zilva and Davie Fogarty discuss their latest passion project.

How beauty brands are powering growth on Tiktok

The social media platform is quickly becoming a powerful tool for retailers to drive conversations and build relationshi...

What we learned from Asia’s Coolest Retailers

The 20-strong list pinpoints retail businesses across Asia with their finger on the pulse.

IN MY SHOES: I’m over 50 and I’m sick of being ignored in stores

In this new regular series, we share first-hand shopping experiences of customers who have been overlooked far too long ...

Ex-Catch executives flock together to launch Little Birdie

The site aims to help consumers discover trending products, easily compare similar products from different brands and tr...

The rise and rise of the ‘My-nique’ trend in South Korea

Retail brands are coming up with limited-edition products to appeal to the My-nique trendsetters among the the MZ genera...

Tiffany unveils new campaign starring Jay Z, Beyonce

As part of the campaign, a film by acclaimed director Emmanuel Adjei has also been created and features a musical perfor...

Sex no longer sells at OnlyFans: What does it mean for retail?

A ban on sexually explicit conduct puts OnlyFans on a new path, and brands could be the ones to benefit.

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