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Marketing

Marketing Archives

“We have to amplify their voices”: How Nike creates emotional connections

Former Nike CMO Greg Hoffman explains why brands need to build emotional equity with consumers.

How Alibaba’s technology is changing the face of philanthropy

E-commerce giant Alibaba's chief marketing officer explains how technology can amplify the power of philanthropy.

Chinese celebs quit top foreign brands over Xinjiang furore

"I can confirm that Uniqlo's Chinese brand ambassadors have terminated their contracts," said a Fast Retailing spokesper...

Every business has a story. Here’s why you should tell it

Consider how you could demonstrate the values of the company by sharing how and why the business came to be.

How Lego creates content that converts

Marketing on social platforms is about creating good content that connects with the audience, not just selling a product...

Hush Puppies GM reveals plans for 2021

Hush Puppies general manager Charlene Perera reveals what to expect in the year ahead.

Beauty junkies unite: The thinking behind Adore Beauty’s new loyalty program

Increasing customer loyalty is a no-brainer. But launching a loyalty program is harder than it looks.

How TikTok got street cred in the fashion industry

Major fashion houses including Gucci and Dior have embraced TikTok as a way to connect with consumers, but emerging plat...

VIDEO: Thankyou’s Daniel Flynn on ‘daring to step out’ with No Small Plan

Thankyou MD Daniel Flynn shares an insight into the company's major social campaigns and how it has upped its game on su...

Invest Hong Kong creative & lifestyle sector webinar planned

The webinar will go through changes in terms of digital trends and consumer behaviour before and after the Covid-19 pand...