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“We have to amplify their voices”: How Nike creates emotional connections
Former Nike CMO Greg Hoffman explains why brands need to build emotional equity with consumers.

How Alibaba’s technology is changing the face of philanthropy
E-commerce giant Alibaba's chief marketing officer explains how technology can amplify the power of philanthropy.

Chinese celebs quit top foreign brands over Xinjiang furore
"I can confirm that Uniqlo's Chinese brand ambassadors have terminated their contracts," said a Fast Retailing spokesper...

Every business has a story. Here’s why you should tell it
Consider how you could demonstrate the values of the company by sharing how and why the business came to be.

Hush Puppies GM reveals plans for 2021
Hush Puppies general manager Charlene Perera reveals what to expect in the year ahead.

Beauty junkies unite: The thinking behind Adore Beauty’s new loyalty program
Increasing customer loyalty is a no-brainer. But launching a loyalty program is harder than it looks.

Invest Hong Kong creative & lifestyle sector webinar planned
The webinar will go through changes in terms of digital trends and consumer behaviour before and after the Covid-19 pand...