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Gen Z

Gen Z Archives

“I will 100 per cent buy less”: Gen Z poses problem for the luxury industry

From $300 bucket hats to $900 sneakers and $700 t-shirts, the high-flying luxury sector is fretting over the appetite am...

Gen Z: Merchants of cool or brand killers?

They’re demanding, fickle, and just starting to earn their own money. Get to know this young generation that may prove t...

Do big-box retailers need to reinvent themselves to attract Gen Z?

Will big-box stores need to rethink the experience of their offering to appeal to gen Z?

Meet the new online outlet mall targeting Gen Z and millennial consumers aims to elevate the off-price shopping experience through a site design and tone of voice geared towards a yo...

LG Uplus opens seven-storey product showroom targeting Gen Z

South Korean telecom giant LG Uplus has opened a seven-story product showroom in southern Seoul targeting young customer...

Welcome to cottagecore, quarantine’s new fashion trend

In these difficult times, a trend taking shape among young consumers is to dress to an aesthetic based on the notion of ...
Walmart male model dressed in Free Assembly

Are fashionistas still too snobby to shop at Walmart?

The US retail giant is hoping its range of trendy staples will win over fashionistas, and it might just have the winning...

Keep it real when engaging with Gen Z, says Jonah Stillman

Jonah Stillman explains how brands should engage with Gen Z, the first digital natives who are driven by a fear of missi...

Brick and mortar is back: The retail apocalypse is ‘nearing its end’

The retail apocalypse is nearing its end, giving brick-and-mortar the opportunity to make the comeback of a lifetime, sa...

Pioneering retailer Studs takes the pain points out of piercing

Ear-piercing retailer Studs has won private-equity funding and opened its first physical store after launching online in...