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Hallyu

Hallyu Archives

GS25 Vietnam opens first store in Ho Chi Minh City

Korean convenience store GS25 Vietnam has opened its first store, in Empress Tower in Ho Chi Minh City.

Cosmetics dominate Korean duty-free sector in 2016

Make-up accounted for more than half Korean duty-free sales in 2016 - up six percentage points on 2015.

H:Connect brings Korean style to Singapore

Korean fashion brand H:Connect has opened its first Southeast Asian store at Bugis Junction in Singapore.

Paradise Department Store takes hallyu to Hulunbuir

Paradise Department Store plans to take Korean hallyu to Hulunbuir, home to China’s fourth richest populous.

Korean wave exports boom

The Korean Wave is becoming more of a tsunami as more and more foreigners, especially Asians, crave the culture.

Naughty Cat Vietnam makes Saigon debut

Naughty Cat Vietnam hopes to cash in on the growing influence of the Hallyu wave.

Closed Signage Marketing Shop Concept

South Korean retailers, faced with cut-throat competition in the rapidly saturating domestic market, are turning their a...

Lotte launches smartphone app for Chinese tourists

Lotte Group has launched a smartphone app for Chinese tourists visiting Korea.

Korea’s Hotping fashion mall goes global

Korean women's clothing mall Hotping entered the global market just six months ago - and already cross-border sales acco...

Bangkok K-pop mall planned

A group of Southeast Asian millionaires want to build a Bangkok K-pop mall, or Hallyu Town.