IBM Archives - Inside Retail Asia
Google, Apple, Microsoft, Amazon and Facebook top this year’s BrandZ Top 100 list of most-valuable global brands.
Shinsegae is the first Korean retailer to deploy a marketing strategy using AI technology.
Wal-Mart has started using blockchain technology to track products, including pork in China.
CapitaLand Retail China Trust (CRCT) is buying a Galleria mall Chengdu for RMB1.5 billion.
As local brands erode its market share, Apple China has started promoting new apps and services.
IBM and MasterCard will offer Big Data to smaller retailers: analytics-based market insights on revenue, market share, customers and competitors.
Hong Kong’s Fung Group has unveiled a large-scale ‘lab’ in Shanghai where it is testing a raft of high tech concepts which could shape the future of retailing.
The world’s largest consumer electronics show organisers are to launch a second event in Asia in May.
CES, the launchpad of a vast array of high tech gadgets in Las Vegas in early January each year, will now have a linked event in Shanghai, with the inaugural show to be held on May 25-27.
CES Asia is a joint venture between US based Consumer Electronics Association (CEA) and Intex Shanghai, a prominent producer of international tradeshows in China. The show will be held at the Shanghai N…
China’s Tencent has emerged as the fastest growing brand in the world.
Children’s fashion retailer Kids 21 plans further expansion across Asia Pacific.
The retailer, operated by luxury fashion group Club 21, is expanding its online presence from four to more than 15 countries across the region.
It has partnered with IBM to launch omni-channel e-commerce to those markets.
Established in 1997, Kids 21 currently operates 16 retail outlets in Singapore, Malaysia, Hong Kong and Thailand. It carries more than 80 fashion apparel brands including a children’s rang…
A new study by IBM shows consumers are willing to share their personal information with retailers if they get good value in exchange.
The number of consumers willing to share their current location via GPS and those providing their mobile numbers for the purpose of receiving text messages have increased.
While omnichannel retailing – the practice of providing consumers a connected, personalised experience across online, mobile and in-store channels – is the stated goal of nearly every reta…
Fascinating fact: the word “brand” comes from the ancient Norse word “brandr” meaning “to burn”. One of the earliest uses of brands was to identify the ownership of cattle, searing a distinctive mark into the flesh of an animal.
Translated into the language of contemporary marketing, a great brand makes a burning impression in the mind of a customer. But it leaves more than just a neutral mark. Brands conjure up a complex set of thoughts, feelings, associations and beliefs. T…