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Longchamp Archives

Art meets fashion at The Shoppes at Marina Bay Sands

The Shoppes at Marina Bay Sands has created a host of activities for shoppers to “rediscover luxury” in celebration of t...

Chow Tai Fook lets people customise diamond necklaces on WeChat

Chow Tai Fook, one of Hong Kong's most popular jewellery chains, has a mini-program that lets people customise diamond n...

Longchamp pop up at Paragon

French luxury leather goods firm Longchamp is launching a pop-up cafe in Paragon Singapore.

Longchamp looks to China for growth

French handbag label Longchamp sees the China and US markets as key in boosting its global sales.

Longchamp Japan launches largest store for Asia

Longchamp Japan has launched its largest store for Asia with a flagship in Shibuya, Tokyo.

Longchamp Singapore reopens at Paragon

Longchamp Singapore has reopened its Paragon mall boutique.

Longchamp Singapore upgrades Ion Orchard boutique

Longchamp Singapore has re-opened its revamped Ion Orchard boutique, its largest store in Southeast Asia.

How luxury brands in China are making moves on WeChat

Luxury brands in China are investing heavily into e-commerce channels.

Longchamp China opens Shanghai flagship

Longchamp China has opened a flagship store at Shanghai’s Kerry Center, with plans to expand.

Closing shop on China’s e-commerce platforms

The closures of retail and luxury brand giants on China’s e-commerce platforms indicate that retail competition is no le...