Longchamp Archives - Inside Retail Asia

Art meets fashion at The Shoppes at Marina Bay Sands

The Shoppes at Marina Bay Sands has created a host of activities for shoppers to “rediscover luxury” in celebration of the Fall Winter 2019 fashion season.

Longchamp looks to China for growth

French handbag label Longchamp sees the China and US markets as key in boosting its global sales.

Longchamp Japan launches largest store for Asia

Longchamp Japan has launched its largest store for Asia with a flagship in Shibuya, Tokyo.

Longchamp Singapore upgrades Ion Orchard boutique

Longchamp Singapore has re-opened its revamped Ion Orchard boutique, its largest store in Southeast Asia.

How luxury brands in China are making moves on WeChat

Luxury brands in China are investing heavily into e-commerce channels.

Longchamp China opens Shanghai flagship

Longchamp China has opened a flagship store at Shanghai’s Kerry Center, with plans to expand.

Closing shop on China’s e-commerce platforms

The closures of retail and luxury brand giants on China’s e-commerce platforms indicate that retail competition is no less fierce online than offline.

Indonesia leading charge, says Asia Luxury Index

Indonesians are now Asia’s foremost online buyers of luxury goods, according to the Asia Luxury Index.

Valentino heading into India

Italian fashion house Valentino is about to enter India.

Expansion plan for Longchamp Asia

Longchamp Asia is scaling up its business, recognising that 50 per cent of its customers are Asian.

Second Longchamp boutique for Changi

LS Travel Retail has won the rights to a second Longchamp boutique at Singapore’s Changi Airport.

Longchamp in China expansion

French luxury handbag brand Longchamp plans to ramp up its presence in China. Without giving a specific target number of stores, Longchamp CEO Jean Cassegrain said it plans to open more stores in the world’s second largest economy. Longchamp currently has 20 stores in China, opened since it entered the market in 2006. Last year, it shuttered two stores but opened six in the market. While rivals including Gucci and Louis Vuitton are putting the brakes on further expansion to preserve the…