Longchamp has opened a temporary “Green Concept Store” at Pacific Place, Hong Kong, as part of its ongoing exploration of new retail formats and visual storytelling.

The pop-up, which opened on October 24, features an interior entirely enveloped in green, from walls and flooring to fixtures, with darker shades incorporated to reference the brand’s heritage.

The concept extends Longchamp’s shift toward experiential retail, focusing on atmosphere and design rather than traditional merchandising. The store is intended as an “interlude” where visitors can experience the brand in a more immersive and unconventional setting.

To mark the opening, Longchamp hosted an event attended by singer Jace Chan, actress Fish Liew, actor Martin Wong, and fashion personalities Faye Tsui, Evelyn Choi, Zoe Yu, and Angie Ng.

The Hong Kong pop-up follows the August reopening of Longchamp’s two renovated stores in Singapore, located at Ion Orchard and Marina Bay Sands.