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Ermenegildo Zegna joins Tmall Luxury Pavilion

Ermenegildo Zegna, a global leader in luxury menswear, has launched a flagship store on Tmall Luxury Pavilion.

Ratio uses robots in Shanghai to create the perfect drink

Ratio in Shanghai uses robots to craft personalised espresso coffee during the day and cocktails at night.

AI copywriter endorsed by brands like Esprit and Dickies

Alibaba’s digital marketing arm Alimama has unveiled an AI copywriter which is already paying off for brands like Esprit...

More disruption ahead, warns KPMG China survey

With growing spending power, Chinese millennials are set to disrupt the retail sector, says a survey by KPMG China and M...

Vipshop deal will help compete with Alibaba

Pascal Martin, partner with OC&C Strategy Consultants, says one of the driving factors in this week’s Vipshop deal is “s...

Luxury brands urged to embrace new technologies

Luxury brands need to embrace new technologies, a Luxury Society event in Shanghai has been told.

Tmall flash sale channel launches in China

A live-streamed fashion show featuring 42 looks has marked the launch  of a luxury Tmall flash sale channel via app that...