most simple brands Archives - Inside Retail Asia

The world’s most simple brands…

Consumers are willing to pay more for simplicity according to a study from branding firm Siegel+Gale. And that’s the reason it claims the following 10 ‘Most Simple Brands’ stand out in a world crowded with complexity… “When consumers experience simplicity at every touchpoint – it inspires deeper trust and greater loyalty. This year’s simplicity index affirms that brands willing to simplify their customer experiences stand to gain more revenue,” said Siegel+Gale co-CEO and chief creative …