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Pokemon Go

Pokemon Go Archives

Starbucks partners with Pokemon Go in Asia

Starbucks is turning stores in five Asian countries into PokeStop and Gyms for Pokemon Go players.

Sports shoes rule on Google Hong Kong

Sports footwear has topped the rankings for brand searches on Google Hong Kong this year.

Pokemon Go device launched in Japan

Hundreds of people queue outside Japanese stores to buy new Pokemon Go Plus device.

Hysan Placce

Singapore retailers are capitalising on Pokemon Go, with campaigns at CapitaLand properties and Ion Mall.

Pokemon Go drawing mall footfall

Fad or not, Pokemon Go is clearly drawing foot traffic inside supermarkets and shopping centres in Hong Kong.

How retailers use Pokemon Go to connect with consumers

How retailers use Pokemon Go to connect with consumers - cashing in on augmented reality.

Pokemon Go promotion backfires

Involving a celebrity with Pokemon Go may seem like a marketing dream, but it backfired for a Hong Kong mall.