Pokemon Go Archives - Inside Retail Asia

What’s next for the global app market, as spending surges?

This year will mark the 10th anniversary of the global app market, driven by Apple and Google.

Sports shoes rule on Google Hong Kong

Sports footwear has topped the rankings for brand searches on Google Hong Kong this year.

Pokemon Go device launched in Japan

Hundreds of people queue outside Japanese stores to buy new Pokemon Go Plus device.

Singapore retailers cash in on Pokemon Go

Singapore retailers are capitalising on Pokemon Go, with campaigns at CapitaLand properties and Ion Mall.

Pokemon Go drawing mall footfall

Fad or not, Pokemon Go is clearly drawing foot traffic inside supermarkets and shopping centres in Hong Kong.

How retailers use Pokemon Go to connect with consumers

How retailers use Pokemon Go to connect with consumers – cashing in on augmented reality.

How retailers use Pokemon Go to connect with consumers

How retailers use Pokemon Go to connect with consumers – cashing in on augmented reality.

Pokemon Go promotion backfires

Involving a celebrity with Pokemon Go may seem like a marketing dream, but it backfired for a Hong Kong mall.