Pokemon Go Archives - Inside Retail Asia

What’s next for the global app market, as spending surges?

This year will mark the 10th anniversary of the global app market, driven by Apple and Google.

Pokemon Go device launched in Japan

Hundreds of people queue outside Japanese stores to buy new Pokemon Go Plus device.

How retailers use Pokemon Go to connect with consumers

How retailers use Pokemon Go to connect with consumers – cashing in on augmented reality.

Pokemon Go promotion backfires

Involving a celebrity with Pokemon Go may seem like a marketing dream, but it backfired for a Hong Kong mall.