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Starbucks partners with Pokemon Go in Asia

Starbucks has collaborated with Pokemon Go to transform its stores across Asia into PokeStop and Gyms in the game. 

The features will be available at Starbucks stores in five countries – Hong Kong, Indonesia, the Philippines, Singapore and Thailand. Besides joining battles with their teams, Pokemon Go trainers – who play the app-based game on smartphones or tablets – will also receive Starbucks treats to enjoy on the go. 

“Starbucks and Pokemon Go both represent important gathering spaces for community, both online and offline,” said Erin Silvoy, VP product and marketing at Starbucks Asia Pacific. 

The game has also increased range and additional features to remind customers social-distancing requirements to enjoy the game safely. 

Pokemon Go, developed by Niantic, is a location-based AR game with more than 1 million downloads worldwide. 

“Niantic’s mission is ‘Adventures on foot with others’,’” said Gary Chang, business development lead at Niantic Apac. “In partnership with Starbucks, we can bring our shared values of health and well-being together in this exciting experience for customers and trainers.”

The company said it has been working with brick-and-mortar brands like Starbucks across the world to offer customers new experiences focused on movement and exploration.

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