Retail Brands Archives - Inside Retail Asia
The world’s most valuable retail brands are revealed in a study by Brand Finance.
What brand experience trends will matter to marketers in 2014? Executives from global brand experience agency Jack Morton Worldwide have shared their list on what’s next. “We think that the trends that matter have a few things in common: they’re about elevating brand experience thinking, they’re about integrating experience with new technologies and media channels, and they’re about experience fuelling business results, especially at retail,” says Josh McCall, chairman and CEO of Jack Mort…
New JV to bring 20 fashion and lifestyles brands in India.