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Viya Archives

How China is cracking down on the live-stream retail boom

The rise of celebrities partnering with brands from L'Oreal to Unilever and Adidas to sell consumer goods in live online...

China’s live-streaming queen Viya fined US$210 million for tax evasion

China's "queen of live streaming" Viya has been fined US$210.16 million for tax evasion, tax authorities said on Monday.