Forever XXI evicts Gucci

Last year’s recession is changing the way consumers shop. And the retail real estate balance. In the heart of Tokyo’s Ginza, the unthinkable has happened. A multi-storey Gucci store anchoring the giant Matsuzakaya department store has gone. In its place, a monument to the new frontier of modern retailing, a Forever XXI store. Fast fashion – the unkind amongst us would describe it as disposable fashion – has taken the very same space as a super luxury brand. Where two years ago a

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