Canon India, a subsidiary of Canon Singapore, specialising in manufacture of optical and imaging products, plans to open 300 outlets across India, targeting smaller cities and towns.

Currently, Canon India has outlets in seven Indian cities and more than 840 employees. 

Canon India president and CEO Kensaku Konishi said the company was growing not only in the big cities but in the tier II and III cities too.

“Presently, if you live in these towns, you would have to go to a big city. Now, we are going to our customers with exactly the same kind of exclusive retail outlet that you would find in a big city,” he added.

To offer customers with more touch and feel of its products, Canon has set up Business Solution Lounge and Canon Image Lounge in Gurgaon, Bangalore and Mumbai which accommodates customer engagement programmes and special photography workshops.

“The lounges provide a comprehensive display of Canon’s vast range of offerings and display over 101 consumer imaging products for consumers to simply look, feel and experience without the compulsion on buying,” said Konishi.

GB