Free Subscription

  • Access 15 free news articles each month


Try one month for $4
  • Unlimited access to news,insights and opinions
  • Quarterly and weekly magazines
  • Independent research reports and forecasts
  • Quarterly webinars with industry experts
  • Q&A with retail leaders
  • Career advice
  • 10% discount on events

Singapore eatery to expand in Asia

Restaurant chain Brotzeit aims to conquer other Asian countries as it extends its chain outside Singapore.

Brotzeit is a German bar and restaurant offering authentic Bavarian cuisine in a contemporary, yet chic setting. It debuted in Singapore in 2006 at VivoCity and subsequently branched out at Raffles City and at 313 Somerset on Orchard Rd.

“Brotzeit has been profitable from day one and has registered better than 10 per cent growth every year,” said CEO Sean Flynn.

Outside Singapore, the German-themed restaurant has set its footprint at Mid-Valley Megamall in Kuala Lumpur and at Kumho Plaza in Ho Chi Minh, Vietnam. Its franchisees in the two countries are looking forward for an expansion as another Brotzeit restaurant will be opened in KL early next year and an outlet in Hanoi, Vietnam.

Brotzeit has become famous for its pork knuckle and beer will soon spread its menu in other Asian countries after receiving franchising interest from investors.

“We have signed development deals in Shanghai for five units, Hong Kong for three units, Thailand for five units, and we are in negotiations with several other South-east Asian and North Asian markets at this time,” said Flynn.

He said the restaurant’s success is not just attributed by the company itself but also by its partner, the International Enterprise (IE) Singapore, which aids Brotzeit for its expansion overseas.

“IE Singapore has been terrific. They have helped us with the upfront costs that are necessary in developing the franchise infrastructure as well as the legal requirements. This support from the Government of Singapore is very wise. It helps small Singapore-based organisations like ours to compete on a regional basis. Everybody wins,” said Flynn.

Complementing the expansion, Brotzeit will also enhance dining experience for its customers.

“We are constantly doing research and development on new menu items and promotional items that can add to the Brotzeit experience,” Flynn said.

“Brotzeit” is a typical Bavarian expression – “Brot” being German for bread and “Zeit” for time, referring to a cozy meal complemented by fresh beer.


You have 7 free articles.