Danish jewellery brand Pandora might be shrinking globally, but it is still actively building its presence in China.

Pandora has just opened a specialty store inside the Wangfujing department store in Chengdu.

The 48sqm store is aimed to showcase the brand’s charms and jewellery offerings and to strengthen Pandora’s foothold in the mainland.

Pandora Asia president Hans Hornemann said the company was “glad to introduce the wonderful world of Pandora” to the city’s consumers.  

Based in Copenhagen, Denmark, the troubled Pandora business has more than 10,500 points of sale including over 670 concept stores that span in more than 65 countries worldwide.

GB