Premium lifestyle brand Tommy Hilfiger has set its biggest footprint in Asia at the crossroads of Omotesando and Meiji Dori, one of the most visible and highly trafficked retail corners in Harajuku, Tokyo.
Wholly owned by Phillips-Van Heusen Corporation, Tommy Hilfiger will open the doors of an 11,000sqft flagship this Wednesday. The new store will include several surprising design elements and will pay tribute to the brand’s roots, as well as to local heritage, by incorporating an eclectic mix of vintage furniture and accessories from America and Japan, inspired by legendary American architect, Frank Lloyd Wright.
The three-level store will house latest men’s and women’s sportswear, runway, Hilfiger Denim collections, footwear and accessories.
To celebrate the opening, Tommy Hilfiger will introduce a program based on Tommy Hilfiger men’s tailored clothing, featuring fine European fabrics, handmade buttons and signature Tommy Hilfiger details, all to a Japanese fit.
Tommy Hilfiger Group CEO Fred Gehring said, the store will serve as the primary flagship location for the brand in Japan and will further support the significant retail business in Asia.
“Following the group’s acquisition of the Tommy Hilfiger Japan Corporation in 2008, we have continued to develop the existing business by strategically aligning the Tommy Hilfiger brand’s regional positioning with its global identity. The Harajuku store reflects our firm belief in the potential for future growth in Japan and is the first in a series of steps to increase our presence in the market.”
The Tommy Hilfiger flagship location was formerly occupied by American brand Gap, which closed its store in 2010.
“I am thrilled to open our first Asian flagship in the heart of Tokyo,” said Tommy Hilfiger. “Since launching the Tommy Hilfiger brand in 1985, Japan has been one of my favorite travel destinations, and a great source of personal inspiration. Omotesando is the ideal location for us – it’s a destination for both Japanese consumers, and the international traveler who embraces our brand’s classic American cool lifestyle and preppy sensibility.”
American brand Tommy Hilfiger designs and markets high-quality menswear, womenswear, children’s apparel and denim collections. Through select licensees, the group offers complementary lifestyle products such as accessories, fragrances and home furnishings.
GB
