US lifestyle fashion brand Tommy Bahama has opened its first shop in Singapore – at Wisma Atria on Orchard Rd. 

The new store is part of a calculated assault on the Asian market for the Tommy Bahama brand, which is also planning three more retail stores in the region – in Macau, Hong Kong and Tokyo.

The Singapore outlet is its first in southeast Asia. 

“2012 is the perfect time to bring Tommy Bahama’s island-inspired lifestyle to Asia Pacific,” said Doug Wood, president and COO of Tommy Bahama. “The grand opening of our Singapore store is a true testament of Tommy Bahama’s strategy of growth for Asia and beyond.”

“With the opening of the Tommy Bahama Singapore store, we hope to bring our unique island-inspired living, as well as the combination of comfort, quality and relaxation to new customers,” said Terry Pillow, CEO of Tommy Bahama. “We aim to bring to Singapore an island mindset, where azure waters and salty breeze can be found whenever, wherever they go.”

The Tommy Bahama Singapore store features a variety of merchandise including men’s and women’s island lifestyle collection, swimwear, sportswear, golf accessories, as well as home décor items.

The Tommy Bahama Singapore store is over 1900sqft in size and embraces the catchline to “Make life one long weekend” to the full.

It is located on Level 2 of Wisma Atria.