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Luxury comes to Indonesia

Indonesians will soon have access to more luxury brands as retailers gear up for openings.

Italian fashion label Prada will launch its first Indonesian store this fall at Plaza Indonesia Mall in Jakarta, making it the third luxury brand to operate directly in the country after Dior and Louis Vuitton. Also marking its debut is American fashion designer Michael Kors who is expected to open mono-brand stores in Indonesia via a franchise model.

Italian brands Fendi and Max Mara will also open their second stores in Jakarta at Senayan Plaza Mall by the end of this year. Their first stores are located at Plaza Indonesia Mall.

French department store Galleries Lafayette, through a local partner, will open by mid next year within Pacific Place mall.

Meanwhile, Mont Blanc, the German manufacturer of writing instruments, watches and accessories, which recently opened its largest concept store in Beijing, will expand its store at Senayan Plaza Mall this fall.

Not only foreign luxury retailers plan Jakarta openings. Indonesia’s luxury retailer The Time Place is also set to open its concept store at Senayan Plaza Mall that will feature top luxury brands including Hermes.

LVMH head for Southeast Asia, South Asia and Middle East, Ravi Thakran, believes Indonesia is under-penetrated by luxury brands and will become one of the biggest luxury markets in Southeast Asia region within a few years.


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