German brand Porsche Design has opened its first store in Hong Kong at Queen’s Road Central.
The store spanning 148 sqm, showcases the substantially extended fashion collection for women and men and highlights the historic essence of Porsche Design products.
Particular attention has been paid in the store to the aspect of sustainability: all the lighting installations use new generation LED technology – with the result that energy consumption has been reduced by more than 50 per cent compared to flagship stores in other cities.
“With the new store in the Queen’s Road, we are bringing Porsche Design right to the centre of Hong Kong”, says Juergen Gessler, CEO of Porsche Design Group.
“In the last business year we increased our sales by 30 per cent. And the first half of the current business year again shows a really positive trend, with an increase in double figures. We intend to support this growth by our ongoing sales and product offensive for Porsche Design. And the new location in Hong Kong is just the first step of many others that are going to follow soon.”
In the new Hong Kong store, the complete product portfolio of the Porsche Design luxury brand is presented, ranging from fashion for men and women and the sports collection, through to luggage, eyewear, watches, writing tools, mobile phones, jewellery and accessories.
Porsche Design is a luxury brand focusing particularly on technically inspired products. The Porsche Design brand was established in 1972 by Ferdinand Alexander Porsche. The product portfolio includes watches, sunglasses, luggage, a sports and fashion collection as well as electronic products and a men’s fragrance line.
The brand has a network of 120 stores worldwide.
GB
