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American Apparel online in Japan

American Apparel has launched a new merchant store on Amazon marketplace in Japan.

The new store joins American Apparel Amazon stores in the UK and Germany.

The three stores follow the success of American Apparel’s US deal with Amazon, which launched in 2010 and will allow the company to break into new markets outside the US.

“With our origins as a wholesale manufacturer, our emphasis has always been on dependable, quality products. We’re really excited to let them speak for themselves on Amazon and introduce the brand to more people in Japan, Germany and the UK,” said Dov Charney, founder and CEO of American Apparel.

American Apparel will offer its full product line on Amazon, as well as occasional promotions and offers. Aside from the use of the Amazon e-commerce platform, the company’s photographs, descriptions, customer service and shipping options will remain the same.

Orders will be processed and shipped from American Apparel’s headquarters in Los Angeles and returns will be accepted and processed locally by the companies offices in those countries.

American Apparel offers free shipping for Japanese orders over 7500 yen (US$96). The company will also offer low cost flat rate shipping for smaller orders.

American Apparel also operates 12 regional own web stores and a mobile store in Japan.


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