French web-based music streaming service Deezer is bringing unlimited music to Asia this week, launching in Thailand, Singapore and Malaysia.

It will follow this up with launches in Indonesia and the Philippines in the coming weeks.

With more than 18 million tracks available at the click of a button across iPhones, Android phones, Blackberries, laptops, tablets and wireless speakers, music will be accessible to music fans in Asia in more ways than ever before.

“There is a real passion for music here and we have no doubt that Deezer’s strong focus on local music and editorial recommendations will resonate with fans in each country,” said Axel Dauchez, CEO of Deezer.

Asia represents a huge opportunity for Deezer. High rates of smartphone penetration in markets such as Malaysia have given music fans the opportunity to take their music and content with them wherever they go and access it from any device.

In Singapore, policymakers have recognised that consumers increasingly want to access content from anywhere with a goal to provide 90 per cent of households with high speed internet access, while the popularity of ringback tone sales in Thailand suggests that streaming services could benefit from offering consumers higher quality music.

The launches consolidate Deezer’s presence in 91 territories worldwide.

GB