The Italian brand Testoni has opened a new concept store at K11 Musea, featuring the creative exhibit Walk Your Own Path.
The concept store uses a variety of materials and finishes to create a stylish yet timeless atmosphere. Products are displayed on huge hardwood display tables, placed against stainless-steel back walls, and interspersed with plush seating in Lambrusco, Testoni’s brand colour.
Limited edition collections are available in the new store, along with a wide range of footwear, ready-to-wear, and accessories. A customised made-to-order service will be implemented at Testoni’s K11 Musea location to further enhance the customer experience. This innovation will allow customers to create their shoes depending on their own particular style, a first for Testoni in Asia.
Testoni teamed with Hong Kong-based artist Iswarya Venkatakrishnan on an artistic installation and picture moment that invites customers to #WalkYourOwnPath to bring the brand’s principles to life. The installation, which pays tribute to the brand’s Italian roots, displays six ‘walks of life’ inspired by people’s individual choices, ranging from career to personality traits, including “Daring,” “Joy,” “Calm,” “Passion,” “Courage,” and “Adventure.” Visitors to the concept store can view the #WalkYourOwnPath installation until June 30.
In 2018, Testoni was acquired by Hong Kong leather goods manufacturer Sitoy Group and Viva China purchased it in 2021.
