Luxury watch maker Vacheron Constantin has opened a new boutique in the luxurious Palazzo Hotel, Resort & Casino in Las Vegas.

Located among a terrace-styled row of boutiques, the new store is Vacheron Constantin’s 30th boutique worldwide and its second in North America after the opening in New York City last September.

The new boutique creates an intimate and welcoming space for watch enthusiasts and collectors, displaying its timepieces in elegant showcases. The interior design incorporates contemporary elements into the traditional design through an architectural perspective “that reveals the brand’s constant search for excellence and aesthetic perfection,” the watchmaker explains.

Known for its technical and aesthetic excellence and the high level of finishing of its timepieces, Vacheron Constantin displays a very sophisticated level of refinement as well as a strong attachment to its tradition, the transmission of know-how and the mastery of high quality craftsmanship.

Explained Hugues de Pins, president of Vacheron Constantin North America: “This opening is another milestone in the brand’s worldwide expansion and allows us to provide an experience that will enhance customer understanding of the brand and its longstanding history in Haute Horolgerie.”

The boutique will offer the entire range of collections from the Geneva-based manufacturer, as well as exclusive boutique models.