Japanese retailer Uniqlo will open its first West Coast location in San Francisco at Union Square on October 5.
At 29,000 sqft, the three-storey Union Square store will bring the latest technology and design to the Bay area.
“Friday will be a landmark day for Uniqlo as we open our doors on the West Coast. We look forward to welcoming customers into our San Francisco flagship store and sharing our innovative products and brand philosophy with the Bay Area,” said Uniqlo USA COO Yasunobu Kyogoku.
“The opening of Uniqlo in San Francisco adds even more excitement to our world-class Union Square,” said San Francisco Mayor Ed Lee.
Uniqlo’s new store will incorporate sleek design and modern technology. High-beamed ceilings and a large basement to roof skylight enables natural sunlight to illuminate the central glass case housing some of the more than 91 rotating mannequins situated around the store sporting the latest Uniqlo clothing lines.
An LED-illuminated rainbow staircase reflects the colorful diversity of Uniqlo’s product offerings while serving as a strong focal point for shoppers to browse the different floors and designer collections. Seventy seven LCD screens line the perimeter of the store on seven large monitor walls featuring a rotational mix of Uniqlo marketing campaigns and product promotions.
The global unveiling of Uniqlo’s ‘Magic Mirror’ technology will occur at the San Francisco location. Developed by printing company Dai Nippon Printing (DNP), this ‘virtual dressing room’ allows customers to use the Kinect color-changing engine and half-mirror touch panel technology to instantly switch between different color palettes of Uniqlo clothing.
“We’ve preserved the historical facade while completely remodelling the interior, rejuvenating the space with a modern contemporary twist. We’ve also infused the latest state-of-the art technology to create a marquis shopping destination,” said Kyogoku.
San Francisco is the company’s sixth US retail location after Paramus, New Jersey, Soho, Fifth Avenue and 34th Street.
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