FamilyMart has spread its wings to Indonesia, the world’s fourth most populous country.

The Japanese convenience store chain has opened a store in Cibubur. The store’s floor area including its eat-in areas is spread across 312.5 sqm.

In addition to non-food items and processed foods, confectionery and beverages, it features some 2700 product lines, including bento, sandwiches, desserts and other ready-to-eat items, as well as fast foods such as yakitori (grilled pieces of chicken on a skewer), fried chicken, hotdogs and sorbet.

Yakitori cooked in the shop, with soy-sauce based Japanese-style flavoring, will be one of the trademark snacks differentiating FamilyMart from rivals.

The store also provides relaxation spaces for customers in the form of eat-in areas inside and outside.

As part of its entry into this new market, FamilyMart has signed an area franchising agreement with PT Fajar Mitra Indah, a wholly-owned subsidiary of the Wings Group, a manufacturer and wholesaler of consumer goods in Indonesia.

FamilyMart’s partner, Wings Group, offers a logistics network and other retail infrastructure, as well as knowledge of the dining and other lifestyle preferences of Indonesian customers.

Indonesia’s young demographic (average age is about 28) makes it an attractive market for FamilyMart.

Headquartered in Ikebukuro, Japan, FamilyMart’s total store count is now 21,360.

GB