Hong Kong-based multi-brand luxury fashion house The Swank has unveiled the new face of its retail look at the Pacific Place shopping mall in Hong Kong.
The 4360sqft store, described as a “Living Gallery”, is located on the second level of the shopping mall, and includes new elements such as timber feature walls, with metal and timber diaphragms behind the front window display.
It also features backlit glass signage and dispersed seating elements to create a more dynamic and flexible space.
The store was designed by Aedas Interiors which is currently working on The Swank’s first store in Shanghai.
“We are delighted to be a continuing creative force assisting The Swank with their ongoing brand revolution, expressed through their retail stores,” said Logan MacWatt, MD of Aedas Interiors based in Hong Kong.
Owned by ENM Group, The Swank currently operates four boutiques in Hong Kong and three in China, plus nine monobrand boutiques including Brioni, Just Cavalli, Brunello Cucinelli, Paule Ka and Roberto Cavalli.
GB
