French fashion house Maison Margiela has opened its first fragrance house in Macau at The Venetian Macau. 

Dedicated to the brand’s signature ‘Replica’ Collection, Maison Margiela Fragrance’s first store concept was inspired by the brand’s 29 years of history, featuring a warm beige colour scheme. Upon entering the store, customers are greeted by a large counter displaying the brand’s hero product line. 

The window display features multiple layers of white pillows, and a sidewall adorned with pillows as a backdrop for the product showcase. 

“The interior is a testament to Maison Margiela’s innovative spirit, showcasing a delicate cream base palette juxtaposed with artful monochromatic layers in a diverse array of shades and textures, from sandy-hued travertine to sculptural ivory textiles,” the brand described. 

The retail space houses a personalisation area showcasing a vintage labelling machine to further enhance the customer experience. 

The French label introduced its first fragrance flagship store in Singapore in partnership with its exclusive distributor, Aura Prestige, early last year.