Chinese sportswear brand 361 Degrees has signed Stephon Marbury as its new face.

Marbury, a two-time NBA all-star, having previously played for Phoenix Suns and New York Knicks, joined the Beijing Ducks in the Chinese Basketball Association league in 2011. In his first season, he led the Beijing team to their first ever championship title in the 2011/2012 season.

“Marbury’s addition will appeal to sports enthusiasts nationwide, and is an endorsement of our efforts in promoting sports development, and we are confident it will cement our positioning and image as a professional sportswear brand,” said Ding Wuhao, president and executive director of 361 Degrees.

361 Degrees manufactures, distributes and retails footwear, apparel, accessories and equipment for sport and leisure uses. It operates through 30 exclusive distributors who supervise about 3500 authorized dealers that operate more than 7800 outlets throughout China.

GB