Konaka, a Japanese manufacturer of men’s and women’s suits, has taken its brand ‘Suit Select’ to Singapore with first store opened at Plaza Singapura.

The 1000 sqft store resembles a ‘walk-in closet’ that mimics that of a home. The space is divided into two sections according to the concept of ‘two lines, two prices’ – the left side displays the ‘Black Line’ while the right side displays the ‘Silver Line’.

Customers can place their selected suits on the central table while coordinating them with shirts and ties, giving customers a fresh and an entirely new approach to buying suits.

“Suit Select is the result of more than 50 years of our garment expertise and industry knowledge that has seen an increasing trend for more modern and sleek designs for the new generation of formal wear,” said Konaka president Kensuke Konaka.

Founded in 2001, Suit Select was re-branded by world renowned art director, Kashiwa Sato, in 2007.

Konaka said it plans to open another two stores in Singapore over the next year. It says it will continue to move into Asia with its sights set on Malaysia and Indonesia in the future.

By next year, the company will also open another 10 stores in Thailand, where it currently operates four Suit Select stores.

GB