Roberto Cavalli has followed its China debut at the Peninsula Hotel in Beijing with a second store at Plaza 66 in Shanghai.

The Shanghai boutique has an area of 140 sqm and represents the maison’s ‘global fashion store’ concept, already featured in cities like Hong Kong, London, Paris, Madrid, Tokyo and New York.

The boutique has been created using “the finest materials”, many produced in Italy exclusively for Roberto Cavalli.

The new store will be entirely dedicated to women, with the full range of prêt-à-porter collections, accessories and eyewear collections. The layout has been designed to emphasise the brand’s different product categories.

“Shanghai is one of the most fascinating cities in the world. As the largest city in China, its architecture and culture are absolutely amazing, the femininity and beauty of Shanghai women has always inspired me, now my fashion and my style will be accessible to more and more,” said Roberto Cavalli.

The Roberto Cavalli Group is active on Italian and international markets with the first line ‘Roberto Cavalli’, the casual and young line ‘Just Cavalli’, the signature line ‘Class Roberto Cavalli’ and a younger collection for teens ‘Roberto Cavalli Junior’.

All of these collections, for women and men, are complemented by a range of products manufactured by licensees, including silk and cashmere accessories, eyewear, watches, perfumes, underwear and swimwear.

During 2012, Roberto Cavalli launched ‘Roberto Cavalli Home’ featuring furniture, textiles, tableware, Murano glass, carpets, wallpaper and ceramics.

The luxury company recently added a cafe concept called ‘Cavalli Caffe’ next to its flagship boutique at DLF Emporio in New Delhi, which offers a menu, from lunch to aperitif, from coffee break to after-dinner drinks. The company says it will also introduce the cafe concept to the Chinese market.

The products of Roberto Cavalli Group are distributed in Italy and worldwide through a network of 156 flagship stores as well as a wide network of multi-brand shops.

GB