Traditional Beijing crepe restaurant Mr Bing has opened its first restaurant in Hong Kong’s Central district.

The chain’s American founder, Brian Goldberg, who studied in Beijing in 1998, was so fascinated by the traditional “jianbing” (Chinese crepe) he decided to create his own street crepe brand in Hong Kong.

He plans to expand it to other cities in the region and globally where many Chinese live and work.

Located on Wellington Street in Central, Mr Bing not only serves the traditional “jianbing” street crepe, but also offers additional toppings and combinations to expand beyond the basic traditional “jianbing” and cater to people in Hong Kong keen to try new food concepts.

Goldberg said that his brand will target the huge “offshore” crepe market of mainland Chinese in cities across the region.

“Hong Kong is a natural starting point given the number of mainland Chinese who work and live here and the increasing number of mainland visitors,” he said.

Potential places for Mr Bing’s expansion would include Singapore, Macau, Taiwan, the US and Europe.

“Making crepes requires a relatively small space, so it also gives us lots of flexibility in easily expanding in places such as MTR stations, airports and prime shopping malls, which customer traffic frequents,” he added.

GB