Victoria’s Secret to open in Hong Kong

Victoria’s Secret, owned by Limited Brands, will open its first stores in Hong Kong this year.

The first two stores will each span 139 sqm and be located at International Finance Centre in Central district and at New Town Plaza in Sha Tin district.

While Limited Brands is positive about the potential for Victoria’s Secret outside North America, it has maintained a cautious approach to rolling out offshore.

“We’re very aware that China will be the biggest market on the planet at some point,” said Martin Waters, president of international business at Limited Brands, during investors’ meeting in October.

“We just don’t feel pressured by the time to go and do that immediately. We’ve got so many building blocks to put in place,” he said.

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