US luxury fashion brand Marc Jacobs is planning expansion in China on a scale that would make the market its largest outside the US, reports South China Morning Post.

The plan will see Marc Jacobs opening five to six stores a year in mainland China over coming years, with initial focus on first-tier cities, says its CEO Bertrand Stalla-Bourdillon. The brand currently has 25 stores in the mainland.

“Clearly the mainland China market has a great potential,” said the CEO.

“For China and Chinese consumers, I think our brand has to be here, so we will invest a lot in our distribution network in the coming years,” he added.

The successful business in Japan confirmed its confidence to expand in other markets such as China.

“Japan is our number one foreign country market for now and I think China has the potential to be the next Japan,” said Stalla-Bourdillon.

Marc Jacobs also plans to add three to five stores annually in Hong Kong, where it has 13 stores currently.