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Starbucks accelerates SEA expansion

Starbucks has reaffirmed its commitment to accelerate growth in Southeast Asia.

The coffee giant plans to open 100 new stores in Indonesia over the next three years and another 100 in the Philippines over the next four years.

CEO Howard Schultz has committed to continuing to invest in the region following a visit to both markets, where he met with Starbucks partners (employees) and customers.

Starbucks entered Southeast Asia in 1996 with its first store in Singapore. The company currently operates more than 700 stores across six countries, including Indonesia, Malaysia, the Philippines, Singapore, Thailand and, most recently, Vietnam.

“With a population of more than 600 million people, an emerging middle class that is driving strong consumption and a robust and resilient economy, Southeast Asia presents a compelling growth opportunity for Starbucks,” said Schultz.

“Never before have Starbucks’ prospects in this region been so exciting. As we ramp up our ambitious, yet disciplined, growth momentum across Southeast Asia, we will continue to build the Starbucks brand through the lens of humanity – supporting local coffee farmers and the neighborhoods we serve, while also investing in the growth and development of our partners.”

Starbucks has a long history in Southeast Asia that pre-dates its first store. The company has been sourcing the highest-quality arabica coffee from Indonesia’s Sumatra since 1971. Today, Starbucks sources arabica coffee beans from Indonesia (Sumatra), the Philippines, Thailand and Vietnam.

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