Nestlé is opening a new Nespresso boutique in Tokyo.
The boutique, at the up-market, fashionable Omotesando shopping district, offers visitors a personalised coffee service at the Nespresso club room and a wall of premium portioned coffee capsules, along with accessories.
Nespresso is also offering club members coffee seminars and the opportunity to discover new flavours and techniques in a ‘guidance room’.
The boutique also features an ‘experience room’ where club members can learn about the art of coffee. Members are also given an insight on the origins of the coffee beans and the aroma profile of each Nespresso Grand Cru capsule variety.
Nespresso opened its first standalone boutique in Japan in the luxury fashion spot of Shinsaibashi in Osaka in December 2011.