Indonesia, the world’s fourth most populous country, is proving an attractive emerging market for many foreign franchises.

Malaysian Franchise Association chairman Abdul Malik Abdullah says his members see Indonesia as a key target.

“We currently have 20 franchise brands in Indonesia and we believe that there is good opportunity to tap into the market, especially with easier flow of goods and services under the Asean single market in 2015,” said Abdullah.

The Indonesian market will also see more entries from Singaporean franchises this year, in addition to the 10 franchises currently operating in the country.

One of those Singaporean franchises planning to enter Indonesia is ice blended dessert and beverages brand Coolblog.

“We are currently looking for a potential partner here in Indonesia as we already have more than 250 outlets in Malaysia and aim for 400 outlets next year,” said advertising and operation manager Winson Keh.

Filipino franchises are also targeting Indonesia for their overseas expansion. Currently, there are only five franchises from the Philippines operating in Indonesia, which include Penshoppe, Crystal Clear Water and Potato Corner.

There were more than 2000 franchises in Indonesia as of last year, says statistics from Indonesian Committee for Franchises and Licenses.