US furniture brand expands to Asia

US outdoor furniture brand Summer Classics is expanding to Asia.

It has signed a franchise agreement with Hong Kong company SC Limited, which has been a long-term manufacturing partner of Summer Classics.

“This untapped market opportunity will become an important part of our growth strategy. The emerging upper-middle class has the demand and a large disposable income. It was only a matter of time before we answered the need,” said Summer Classics CEO Bew White.

Summer Classics is a family-owned manufacturer and retailer of fine outdoor furniture in the US.

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