US outdoor furniture brand Summer Classics is expanding to Asia.
It has signed a franchise agreement with Hong Kong company SC Limited, which has been a long-term manufacturing partner of Summer Classics.
“This untapped market opportunity will become an important part of our growth strategy. The emerging upper-middle class has the demand and a large disposable income. It was only a matter of time before we answered the need,” said Summer Classics CEO Bew White.
Summer Classics is a family-owned manufacturer and retailer of fine outdoor furniture in the US.