Blauer USA is the newest international brand to launch in China.

The US fashion brand has opened its first two stores in the nation in Shanghai’s luxury shopping mall Global Harbour and Shenyang’s Palace 66.

A third store in Wuxi will be opened shortly, said the brand.

“The Chinese market shows great potential for the authentic look and high performance workmanship of the Blauer USA brand,” said the company in a statement.

Blauer USA is licensed and distributed worldwide by Italian company FGF Industry, whose portfolio also includes CP Company, Be Proud of the Dress and Design by Enzo Fusco.

For over 60 years Blauer has an important position in the US market, thanks to the constant attention to functionality, innovation in design and technology. The brand offers clothing for men and women and also for children from two to 14 years old.