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De Beers re-opens Hong Kong, Macau stores

Diamond jeweller De Beers has re-opened its Hong Kong and Macau stores following renovations.

The two stores at Landmark shopping centre and The Shoppes at Four Seasons are key locations for De Beers in Asia with the former being the ultimate destination for luxury shopping in Central and the latter the epicentre for jewellery on Macau’s Cotai Strip.

The stores feature a concept of ‘glass and light’ and are equipped with ‘De Beers Iris’, a technology that helps clients “see the beauty of each diamond through the eyes of an expert”.

It offers iconic collections, timeless classics, engagement rings and high end jewellery.

De Beers says it recognises the demand for diamonds by Chinese clients, hence, making Greater China a key market focus.

De Beers has a worldwide presence with stores located in prime shopping locations including Old Bond Street in London, 5th Avenue in New York, Printemps and Galeries Lafayette in Paris, Shin Kong Place in Beijing, IFC in Shanghai and Ginza in Tokyo.

De Beers has two stores in Hong Kong – Landmark in Central and Elements in Kowloon – and recently debuted in Malaysia.

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