Magnum has opened a “pleasure store” at Clarke Quay in Singapore.
The openings follows the series of short term popups in Toronto, New York, London, Paris, Sydney, Shanghai and Bangkok.
The pop-up store will close on August 26 but will re-open somewhere else in the city-state. Customers can have Magnums custom made with a variety of flavours in a store environment designed to create a sense of theatre.
Magnum’s “pleasure store” allows customers to design their own Magnum by selecting everything from its chocolate coating to an array of toppings such as goji berries, gold flakes and rose petals.
Magnum is owned by Unilever.