Inditex-owned brand Oysho is ramping up its presence in Asia with a new store in Shanghai.

The store at Nanjing West Rd is the brand’s first in Shanghai. It offers lingerie as well as outerwear and informal loungewear.

Oysho, founded in 2001, has 37 stores across China and 533 worldwide.

Parent company Inditex also operates brands Zara, Pull & Bear, Massimo Dutti, Bershka, Stardivarius, Zara home and Uterque.