India’s Shotformats Digital Production is giving smartphone users the option to buy mobile apps offline.
The store, which claims to be a world first concept, distributes digital content such as movies, music, games and apps and targets students, housewives, low income earners and Internet-savvy office goers.
“Offline app store is less time consuming as there is no downloading, it is also less expensive as the product is priced very low and there is no hidden cost for data,” said Shotformats MD and CEO Niyati Shah.
She said that most smartphone users do not know how to use their devices beyond messaging and calling and only 15 per cent of those users have downloaded apps.
“As per our research, 95 per cent of mobile users are prepaid users, of which around 30-40 per cent visit recharge shops at least twice a week for getting recharges, our distribution chain will consist of such mobile recharge shops,” said Shah.
Shotformats will initially roll out “offline app stores” in cities including Mumbai, Pune, Chandigarh, Bhopal, Lucknow and Jaipur.
The company, which help content owners and developers reach wide audience, plans to have 30,000 offline app stores in one year and targets to sell one million apps within six months.
The company also offers apps through Biscoot website using digital currency, Biscoot Digital Wallet.
“This digital wallet is a solution for those who shy away from using their credit or debit cards for online transactions. It will be available at retail mobile recharge and telephone accessory shops,” she said.